STORY MARKETING FOR SMALL BUSINESSES

OVERVIEW

Cultures both ancient and modern have strong storytelling traditions. Our brains are wired to share and process information through storytelling. Information presented as a story has the power to inform, influence and motivate.

Story marketing is the process of attracting and engaging customers through story – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life

 This one-day course will highlight the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience.

What Will Students Learn?
• How to define story marketing
• How to recognize and use the essential tools of story marketing
• How to understand the basics of good storytelling
• How to examine ways to connect with your customers
• How to refine your company brand for story marketing
• How to discover and build your own story
• How to polish your story for maximum results
What Topics are Covered?

• Story Marketing Toolkit
• Storytelling Essentials
• Connecting with Customers
• Refining Your Brand
• Building Your Story
• Polishing Your Story

What’s Included?
• Instruction by an expert facilitator
• Small, interactive classes
• Specialized manual and course materials
• Personalized certificate of completion
Fee

About

At HomeUni we believe that success is making complex things simple, that is why we have partnered with top universities and awarding bodies around the world to bring you world-class online education at the time that is convenient, at the place that is homey and at the price that is affordable.

Contact

admissions@homeuni.co.uk
enquiries@homeuni.co.uk

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