INTRODUCTION TO E-MAIL MARKETING

OVERVIEW

E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this two-day workshop you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this workshop, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.

What Will Students Learn?
  • Apply the concepts of e-mail marketing to grow the influence and reach of a business
  • Analyze the different applications of e-mail marketing
  • Select a campaign strategy that will help you increase your reach
  • Apply a defined strategy to get the best out of every e-mail campaign
  • Track and analyze the results of an e-mail campaign
What Topics are Covered?

• Getting to Know E-Mail Marketing
• Setting Up Your Audience
• The Tools
• Designing Your Campaign Strategy
• Crafting Messages for Each Campaign
• Good Habits Get Optimal Results
• What to Write
• Subject Lines and Action Calls
• If It Doesn’t Get Measured, It Can’t Be Counted
• Test Driving

What’s Included?
• Instruction by an expert facilitator
• Small, interactive classes
• Specialized manual and course materials
• Personalized certificate of completion
Fee

About

At HomeUni we believe that success is making complex things simple, that is why we have partnered with top universities and awarding bodies around the world to bring you world-class online education at the time that is convenient, at the place that is homey and at the price that is affordable.

Contact

admissions@homeuni.co.uk
enquiries@homeuni.co.uk

COPYRIGHT © 2021 HomeUni. ALL RIGHTS RESERVED.

×