E-COMMERCE MANAGEMENT

ENTREPRENEURSHIP COURSES

OVERVIEW

As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.

This two-day program will teach entrepreneurs how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.

What Will Students Learn?
• Describe what the terms e-commerce and m-commerce mean
• Develop an e-commerce business plan
• Evaluate e-commerce software options
• Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
• Test, launch, and update your e-commerce site
• Design engaging, responsive web content
• Understand e-commerce payment options and choose appropriate options for your site
• Use appropriate tools to track key e-commerce metrics
• Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
• Create a marketing plan with all the essential elements
• Market your online store using social media and other appropriate channels
• Use discounts and promotions to market your e-commerce business
• Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
• Protect your intellectual property
• Identify the rules and regulations that will govern your e-commerce businesses
What’s Included?
• Instruction by an expert facilitator
• Small, interactive classes
• Specialized manual and course materials
• Personalized certificate of completion
Fee

About

At HomeUni we believe that success is making complex things simple, that is why we have partnered with top universities and awarding bodies around the world to bring you world-class online education at the time that is convenient, at the place that is homey and at the price that is affordable.

Contact

admissions@homeuni.co.uk
enquiries@homeuni.co.uk

COPYRIGHT © 2021 HomeUni. ALL RIGHTS RESERVED.

×