BUILDING A BRAND ON SOCIAL MEDIA

OVERVIEW

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

What Will Students Learn?
• Define terms related to social media branding
• Create a strategy for your social media brand
• Describe various social media platforms and identify what platforms fit your brand
• Communicate effectively over social media
• Deal with negative feedback and criticism
• Create a social media playbook to guide brand ambassadors
• Evaluate your brand strength and revise your strategy
What Topics are Covered?
• Defining the Terms
• Building Your Social Media Branding Strategy
• Identifying Your Social Media Audience
• The Key Social Media Platforms
• Creating Brand-Focused Messages
• Building Customer Trust
• Developing a Communication Strategy
• Reviewing and Revising
What’s Included?
• Instruction by an expert facilitator
• Small, interactive classes
• Specialized manual and course materials
• Personalized certificate of completion
Fee

About

At HomeUni we believe that success is making complex things simple, that is why we have partnered with top universities and awarding bodies around the world to bring you world-class online education at the time that is convenient, at the place that is homey and at the price that is affordable.

Contact

admissions@homeuni.co.uk
enquiries@homeuni.co.uk

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